Driving the
circular economy
for storage
circular economy
for storage
The Circular Drive Initiative (CDI) is a partnership of global leaders in digital storage, data centers, sustainability, and blockchain collaborating to reduce e-waste by enabling, driving, and promoting the secure reuse of storage hardware.


Industry lead with the guidance of
Bill McDonough
CDI was convened under the leadership of William McDonough, Chief Executive of McDonough Innovation and the renowned architect of Cradle to Cradle design and The Circular Economy, which brings circular design principles and reporting to data storage in the ICT industry.
“I love the idea that these storage drives can be repurposed, with new data, wisdom, intelligence, and cleverness to better the human condition. These renewed drives will help us remember the future. Storage reuse effectively demonstrates the Cradle to Cradle Circular Technosphere concept and I believe it can be a leading example in the ICT industry.”
William McDonough, Chief Executive, McDonough Innovation


Sustainability in AI & AI Data Centers
As AI adoption accelerates, the infrastructure behind it is changing just as fast. In a recent Circular Drive Initiative (CDI) panel discussion, industry leaders from FarmGPU and HydroHost explored how [...]
Legacy Data-Wiping Standards Fail on Modern Shingled Magnetic Drives
By Namrata Sengupta, CDI member representative from BitRaser Enterprise data is growing at a phenomenal rate that requires going above and beyond the limits of traditional storage architecture, demanding more [...]
Closing the Loop on Rare Earth Elements: A CDI Panel on Recovery & Recycling
Rare earth elements (REEs) are essential to modern technology but recycling them remains one of the biggest challenges in the path to a circular economy. In this Circular Drive Initiative [...]
Economic Benefits of Circular Drive Practices
This blog explores the economic potential of reusing storage media, backed by market analysis from 2020 to 2028. It highlights how circular economy practices in data storage can reduce [...]





