Crushed Hard Drives

e-waste mitigation through secure drive repurposing

In a collaboration of global leaders in digital storage, sustainability, and blockchain announced the creation of the Circular Drive Initiative, a joint effort designed to reduce e-waste by promoting and enabling the secure reuse of storage hardware.

Many cloud data centers, which make up nearly half of the world’s demand for digital storage, shred and dispose of used drives every 3-5 years to meet growing data demands, with over 22 million drives aging out of data centers every year.

Founding members

Western Digital

Industry lead with the guidance of Bill McDonough

Conceived by William McDonough, Chief Executive of McDonough Innovation and the renowned architect of Cradle to Cradle design and The Circular Economy, CDI counts Seagate and Western Digital as founding members alongside Chia Network, Inc., an energy-efficient decentralized blockchain.

“Much of the e-waste we see from hard drives today is driven by perceived risk and insufficient secondary markets for this technology, I am thrilled to welcome these founding members on board the initiative as we create a compelling global Circular Economy business case.”

William McDonough, Chief Executive, McDonough Innovation

Join Us

CDI invites you to join us. We welcome storage vendors, hyperscale data centers, original equipment manufacturers, IT asset disposition, and anyone who wants to help make an impact. The kickoff meeting is scheduled for Dec of 2021. Please email for more information.